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China's Future Development And Trend Of Leather Industry

    By the China Leather Association, the contractor should be large leather museum's "2009 China Summit Forum on leather," a perfect ending in Tianjin. This event is not only built a business communication platform for leather and more leather in China's future development and the trend to open up a train of thought. Renowned designer martial Wei, a famous fashion producer Wang Xiaolin, chairman of Tianjin, large investment groups should be ze from, Wei Shaoxiong Wing accounting firms, China National Garment Association, the Secretary-General Wang Zhuo five experts from different angles the development of China put forward their own leather views and expectations.

Experts Hot proposed future development of China's leather and Trend

Well-known designer martial-wei:

Domestic leather enterprises should be more self-confidence accurately positioned itself as the formation of brand style.

Turning to the future of leather clothing, leather, I would like to start with the past, present and future talk in three parts, would like to use three different historical periods of symbols, respectively, summed up three times in different stages of development. First of all, the late 80s to early 90s leather at that time there is only competition between the brand and the brand, there is no link in fashion design competition in that period, such as Julius Caesar, snow leopard, to be big brands such as has not been any market shock. Now, many of our leather business became non-self-confidence, the original vertical leather brand competition is competition, that is leather intra-brand competition, and now faces horizontal leather brand competition, that is a lot of fashion enterprises have been a fur coat, expanded the scope for competition . Therefore, many companies are thinking about leather is not cut off part of the fur should be to increase the proportion of fashion. But I am still very confident about the future of leather, as anywhere in the world is now a clothing business, will have their own leather brands, so we need to do is especially leather company persist.

The future development of leather, I would like to use a symbol to replace, that is, "+", where "+" the cross on behalf of corporate brand development needs of diverse, vertical specialization on behalf of leather brands, depth of research. Of particular importance is the depth of research, need to have your business stand up and announced to the world, we are top of the leather, our current level of business professionalism is not enough, need to make great efforts in this regard. In diversification, but also a need to expand their business scope, try to industries such as OEM, for Leather business if they can find their places, to develop their own fashion brand, they can find their own brand of genes, blood type, form a multi - industry, brand style, so as to promote its own Leather sales, the only way to brand their own unique genes will continue.

To sum up speaking, I think that leather is not the most valuable elements of a business, only the brand is its most valuable element. Consumers are now on our garment enterprises raised a new challenge, which requires us to analyze the common people, to guide the market, creating fashion, not blindly follow the consumer awareness, but should be conscious enterprises to create fashion, leading the trend of . Trends in Europe and published, by several major companies issued a joint professional bodies to face the world fashion trends, and then spread by magazines and other media to promote the development of the industry network.

Wing accounting firm Wei Shaoxiong

China has a lot of leather business

Industry with listing requirements, how to use their own conditions for the operation of businesses throughout the capital to learn the primary problem.

A number of large enterprises in the Mainland's development speed is very fast, we have helped many businesses operate and the capital market, on the Leather industry is concerned, there are still many favorable conditions for capital market exist. Because these enterprises in terms of production processes or the acquisition of operating income, are equipped with listing requirements. Their media, consumers and other social resources are abundant, as well as those for capital market operations are very favorable terms. We, as professional financial institutions, these enterprises can accurately find their own position, and through in-depth business daily operations for the enterprise to rationalizing activities, such as network marketing business model to launch and extension included in the realization, including Leather host of enterprises, while their own goals and achieve a win-win results. Listed companies are now many large enterprises have become an important means of capital operation, through the conversation, I think China has got a lot of companies have listed on the ability of Leather, as long as they can strengthen their own management, at the same time, further enhance the quality of their products, etc. element, and familiar with the modus operandi of the capital, you can, as foreign, such as LV, and many other brands, like the operation to achieve the capital market, given a greater acceptance of market opportunities and challenges.

Well-known fashion producer Wang Xiaolin

Leather fashion of the premise is to address the fabric of leather to understand the market demand, there is a sense of responsibility to society is the enterprise of important issues.

Because for many years in television work, think of this topic, my mind is the screen. Future, the leather can occur in Paris, T-shaped stage, appear in the Milan opera house, the streets Tiaojie Wu boy appeared in the United States who can also appear in the Beijing teahouse Lane; Therefore, the future of leather styles can be very romantic, very artistic, is very cool, but also can be very elegance. Such a description, I am trying to say is no one I do not know the future of leather, ubiquitous, nobody do not wear, while it almost did not fashion a clear boundary, and even the future of leather is called fashion, or because of material handling and mashup, the ever-changing style, from the fundamentally blurring the boundaries of leather and fashion, then, because of leather into a real fashion for each one of us an integral part of the dress; due to the characteristics of leather to become a part of our way of life; As the quality of leather to become a part of our quality of life. Leather to achieve such a vision of the future, I think there are three very important.

First: Philosophy is very important innovation in leather is to achieve the "fabric of leather, leather fashion-oriented." So that the point of leather to the fashion fabric is first necessary to solve the problem, BABY wear the same soft as silk, leather; old to wear a very comfortable leather; woman seeks unconventional novelty to wear the leather; men continued to wear as the role of life Replacement style leather. To achieve all this, indeed start from the fabric. Therefore, to solve the problem of fashion leather, leather fabric of a certain is the prerequisite.

Second: I think the leather's future must understand the market demand, and to whom you do wear and need to know who needs what to wear is actually a person's psychological needs, you really know your people locked psychological needs? This can not be done, produced by the leather will become exhibits.

Third: Our Leather business and brand leadership to have a sense of responsibility, including industry, to society, the public sense of responsibility. Having said that I thought should be large, from the previous financial crisis and winter clothing industry today, which should really assume this responsibility, enormous energy and financial resources, first opened the Chinese enterprises and the teacher were hand precedent; take the lead put forward the "fabric of leather, leather fashion-oriented" concept; take the lead on behalf of China Leather Industry for five consecutive years at the China International Fashion Week to publish trends; the first to pull out China's first "clothing King"; the lead in establishing the world's first a leather museum; pioneered the design of China's first leather contest, let the Chinese know someone Leather industry leader in the development, let the Chinese people have learned Leather fashion trends, understand the need to design Leather, Dress with international practice. Leather brand if each one to make a little bit, the whole industry will be a major step forward. Therefore, the future development needs of the brand leather and leadership have a strong sense of responsibility.

China National Garment Association, the Secretary-General Wang Zhuo

Uniqueness, originality is the brand's life

In fact, our range of clothing and the world's top brands compared to 1:00 in the working and so on are not bad, the gap was reflected in the operation and the media, the difference is the overall design of the packaging. I've been engaged in the apparel industry for 22 years, clothing is not like other high-tech industries, ever-changing value, clothing brands and designers need to dig behind the story.

In addition, the context of fashion Leather goods organization and marketing innovation is a big problem. Should always have been referred to the "Leather fashion-oriented, leather fabric," which is now the industry has also repeatedly put forward this proposition, I think it's true meaning is in the business management process, in the product development process, in marketing mode the need to truly integrate these two perspectives to their own blood and bone marrow, rather than just doing a leather processing enterprises, production enterprises. Such as "leather fabric" of this theme is not all designers can bring thousands of kinds of leather as a fabric in a choice, it is very important.

Regardless of the future retail-based brands, brand, or processing, must form their own brand, the same time, many brands of turbulence, they must find their own originality and uniqueness, so that it can survive.

Tianjin to be big investment from the chairman should be ze

Leather business sales channels, the most important. Three pathways: can not give up shopping malls sales, to open large stores to take a strong marketing, network marketing is imperative.

With regard to leather I have a lot of memories, the channel for the sale of leather is very important, and leather should return to its rightful place up. Leather is very easy to do in the past the past, we are all in the rush to buy Leather, so "should be big" 10 years in the country, more than 100 cities of the shop, self-employed only one city, others are agents, but doing it is very easy to I bought clothes and then sell someone else can be, when the high status of leather, leather is a status symbol. Later, a number of factors such as the business changes, leather sales have also changed, especially from the shopping malls gradually began to have a location and grade of the minutes after, shopping centers should have a clear positioning, in the end what kind of brands can be suitable for shopping malls positioning, the right to stay, not appropriate to eliminate, because leather is a lot of sales channels, there is no need to store sales, so sales of leather at that time had already started to decline situation.

The future of leather will have three channels, the first one is to not give up the store sales, in fact, is a very good platform to store, if we can accurately locate a good store target consumer groups, it will usher in a good market. Then the focus to do is two things, first, the leather shop in the next big model, a strong marketing. My future would like to open the store at least 3,000 square meters, we have to use their own leather pattern displayed to others, because the department store will be subject to a number of factors, so the big stores through its own can achieve their own aspirations. Second, we now do is Internet sales, no one company can not leave such a market, today 80, 90 after they began to choose to shop online, as the leather business, and how to expand such a big market that we be faced with a problem. Whether we are doing today, network or store model, the core is the brand, because consumers spending in the network, but also recognition of your brand before going to consumption.

Finally, I used to be a big corporate culture set by leaders to summarize the direction of future development of leather industry, that is, "a hundred years to be big", "good faith should be big," "innovation should be big" and "passion to be great."

"A hundred years should go a long": make the brand on this road is very long and very hard, there is no escape route, only straight ahead. "Good faith should be big": At present, the field in many areas of China's leather need to be further enhanced if we can put some of the details of doing a more solid, more honest and maybe we will do better. "Innovation should be big": Today, the convening of such a forum, is to see the future of leather, in fact, lies the future of innovation in leather, innovative market niche, and now is the leather does not do well because we did not give leather vitality, so that it continues to innovate in the future we want to progress in this ongoing efforts.
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